Episode 9: Gustavo Zepeda – PWC

Gustavo Zepeda is an experience strategist at PWC and in this episode we discuss the ins and outs on experience consulting. In addition, Gustavo talks about humanity-centered design, how it’s different from human-centered design and why it is a trending subject.
Many thanks to Gustavo for joining the podcast and sharing your insights with us!

Key words:
– Experience consulting
– Evidence-based research
– Business Experience Design (BXD) approach
– Double Diamond process
– Fuzzy front end
– RFPs (Requests For Proposal)
– Co-creation
– Creative facilitation
– Humanity-centered design
– Personal branding