When to brand a corporate startup under the corporate name (and more importantly, when not)
Cover image adapted from “Cheating on Your Corporate Job: A Comic Look at the Startup Dream” by Kriti and Shivraj Vichare These days, the required knowledge for innovation increasingly resides outside the boundaries of a corporation (Chesbrough, 2003; von Hippel, 2005; Kohler, 2016). Therefore, it has become a popular strategy…
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The non-fiction books that inspired me…and may inspire you as well
Almost a year ago I started reading more non-fiction books again. From the books I’ve read so far, here’s a selection of the ones that inspired me most. As a design strategist, I mainly read books covering the following topics: technology, psychology, design and business strategy. In this article, I…
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The Design Strategy for an Optimal User Experience: Inclusive Design
These days, more companies are seeing accessibility and inclusion as an important part of their company culture. And frankly they should, not only because of regulations such as the Web Content Accessibility Guidelines 2.0 (WCAG 2.0) and the European Accessibility Act. But also because accessibility is a business imperative. Research…
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Zijn conversational assistants wel ècht zo gebruiksvriendelijk?
Conversational assistants, verwerkt in producten als Amazon Echo en Google Home, maken hun entree in Nederland. Maar wat vinden Nederlandse consumenten eigenlijk van deze producten? In eerste instantie zouden de assistants onze levens moeten vergemakkelijken, maar doen ze dit daadwerkelijk ook? Josefien Scholtes, student Strategic Product Design aan de TU…
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What’s the role of designers within social robotics?
As part of her Honours Programme Master project, IDE alumna Josephine Scholtes researched the user adoption of social robotics and the important role of designers within this field. There was a time when you needed to be very precise when using an online search engine. This shifted over time, as…
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Josephine Scholtes 